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Fran started his career in 1995, building eldercare databases and providing online marketing services. In 1999, he launched an online advertising department for Partner Communications, and in 2004, he joined Martino & Binzer to establish a digital department. Fran has provided strategic marketing planning to over 100 senior living organizations and frequently speaks at industry conferences on digital marketing, lead generation, and analytics. He joined Covenant Living in 2016.